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There is no question that pay per click advertising is one of the most effective ways of promoting your products. But…are you spending to much on your clicks? Do you even know? Many marketers think that they aren’t when it fact they are spending way too much. This is due to a number of factors. I’m going to cover some of these in this article. If you’re making any of these mistakes, you might want to correct them quickly before you end up going broke.

At the top of the list is the fight for the top position. I don’t know what it is with pay per click advertisers. They think that the only way to make any money is to have the number one position. Well, there is something about this position that you need to know. For one thing, it attracts a lot of freebie seekers. It’s true. Many people who click on that first ad are looking for free info. More importantly, people who click on the first ad are usually in the initial buying stages and aren’t really ready to commit yet. So many of those clicks will end up to be wasted. You’re really better off going for positions 3 – 7.

Next on the list is your keyword selection. Many pay per click advertisers feel that they have to target as many keywords as possible, in many cases using keywords that are way to broad, such as acne for an acne cure product. A person looking up acne may not necessarily be looking for a cure. A click on your ad could very well turn out to be wasted because the keyword itself is not targeted enough. This is money that is literally thrown out the window.

Finally, there is your landing page. Many landing pages are just plain awful. There is no other way to put it. Well, guess what happens when your landing page gets a poor quality score according to Google? It raises the cost that you have to pay for each click. The higher the quality score the lower the cost per click. The lower the quality score the higher the cost per click. It’s that simple. So make sure your landing page is as optimized as possible.

If you simply attend to these three items above, you’ll find out that you’re spending less per click and making more sales in the process.

To YOUR Success,

Steven Wagenheim

Want to discover the secrets of pay per click and a lot more? Check out My Secret Articles at http://www.mysecretarticles.com/ and turn yourself into a marketing expert.

Affiliate marketing is an easy way to make a buck. No product of your own to worry about and no customer service headaches. Just promote the product and collect. And the easiest way to promote is through PPC. Or is it? Well, because of new rules, this may not be the case any longer. There are things you need to be aware of that could make the difference between success and failure.

In the old days of affiliate marketing, you could send a person directly to a merchant’s sales page. However, because of people complaining about seeing the same page over and over with every ad they clicked, Google made changes saying that only one URL for the same site would be shown at one time. So affiliate marketers who wanted to show their product had to create their own landing page on their own domain. Where the problems popped up was in designing these pages in order to convert well.

Well, there is an easy and quick way to do this so that your pages are effective. It all goes back to the keywords that you choose to promote the product and the actual ad that you’ve written to get people to the landing page. See, people who are looking for specific things have their mind a rather myopic state. If they’re looking for “ways to build a dog house” then that’s what they want to see in your ad and ultimately what they want to see on your landing page somewhere, preferably in the headline. This way, they make the connection all the way through.

Think about it logically. If they’re looking for ways to build a dog house and get to your landing page and don’t see anything that reassures them that they are in the right place, they’re just going to leave. So you have to make it perfectly clear that they are in the right place. This means having a relevant headline, review of the product, maybe even some photos. Think about what YOU would want to see if you were looking for a product. Yes, if more marketers would just think like consumers, we’d have more successful people in this business.

So if you’re going to promote affiliate products using PPC, make sure you have a relevant ad and a solid landing page.

The sales will follow.

To YOUR Success,

Steven Wagenheim

Tired of being an affiliate failure? Want to turn yourself into an affiliate assassin like I am? Want to land in the top 20 of every affiliate promotion you tackle just like I do? Check out my site at http://www.stevewagenheim.com/affiliateassassin/index.html and start earning a solid income as an affiliate marketer.