Steve Wagenheim’s Home Business Blog

There is no question about it. Pay per click advertising is one of the most targeted ways to get people to your sales page and make sales. And the best part about it is, you only have to pay for the people who click on your ad. However, having said that, there are a few things that you could be doing that could be dooming your pay per click campaign right from the start. While I can’t go over all of them, this article is going to cover a few of the most important ones.

For starters, one of the biggest mistakes marketers make when starting a new pay per click campaign is improper keyword targeting. I see keywords that have absolutely no business being in there simply because they are way too broad. For example, let’s say you’re selling a book on how to do magic. If you use the keyword magic alone, you don’t know what the person is really looking for. For all you know, they may be looking for that song that Olivia Newton John or Pilot did. However, the keyword phrase, “how to do magic” will most likely get you the prospects you want. Get rid of all keywords that are too broad.

Another big mistake is with geographical targeting. Many marketers will simply run their campaigns for the whole world. Their thinking is simple. The more people who see their ad, the more sales they’ll make. The problem is, in some parts of the world, because of cultural or language differences, your product may have absolutely no use for them. So it is important to keep your campaigns targeted to the people who you feel most will be interested in your product.

Finally, there is the failure to test more than one ad. Many marketers will run just one ad and hope for the best. What if the ad is junk? It’s never going to make you any sales. However, if you test two ads against each other, even if they are both bad, one is going to outperform the other. You can then get rid of the worse performing ad and replace it with a new one. Eventually, you’ll hit an ad that actually does the job for you.

By simply avoiding these three common pitfalls, you’ll greatly increase the effectiveness of your pay per click campaigns.

To YOUR Success,

Steven Wagenheim

Want to discover the secrets of pay per click and a lot more? Check out My Secret Articles at http://www.mysecretarticles.com/ and turn yourself into a marketing expert.

In the old days of pay per click advertising, you could just send people directly to the person’s sales page if you were an affiliate. Then too many search users complained that they were seeing the same sales page over and over, so Google and many other search engines changed the rules on us. Now, you have to have your own unique landing page and domain. This was a major change in the PPC landscape. In this article, I’m going to provide you with a few tips to make your landing pages better so that you make more sales.

Probably the most important aspect of the landing page is how it ties in to the keyword you’re choosing to target and how the ad itself is worded. For example, let’s say you’re targeting the keyword phrase “natural acne cure” and the first line of your Adwords ad says “Natural Acne Cure” in order to tie in to the keyword. Guess what? You got it. The headline of your landing page should have “Natural Acne Cure” in it. The reason is because by guiding the user through the process, focusing on the same keywords all the way through, you’re reassuring them that they are in the right place and have found what they’re looking for.

Another thing you want to focus on with your landing page is reviews of the product. The world we live in is a skeptical one. When the dot com bust hit the Internet, it left a lot of people just plain scared to buy anything online. So you want to reassure them that the product they’re considering is actually a good one. By writing an honest review (yes, be honest) you’ll help alleviate any fears that they might have. Make sure you focus on both the pros and cons of the product. This will help establish credibility.

Finally, you want to make sure that your landing page has a clear call to action and that it is plainly visible. The last thing anybody wants to do is have to look for the link to get whatever it is you’re selling. So make it plain as day.

These few tips are by no means all inclusive, but I have found that they are probably the most important when it comes to designing a landing page specifically for a pay per click campaign. By making sure your headline contains the main keyword phrase, by writing a solid review and by having a strong call to action, you’ll be surprised at how effective your pay per click campaigns will become.

To YOUR Success,

Steven Wagenheim

Want to discover the secrets of pay per click and a lot more? Check out My Secret Articles at http://www.mysecretarticles.com and turn yourself into a marketing expert.

I already have my fatigues on and I’m prepared to duck into my foxhole from the aftermath of this article. A lot of people think that they need to have a number one PPC position in order to succeed with AdWords or any PPC site for that matter. Well, that is just not true. You don’t need a top position and I’m going to explain to you why. All you PPC experts can begin throwing hand grenades.

Okay, so why don’t you need a number one position? Actually, not only don’t you need one, you don’t want one. You’re probably wondering why. Well, it comes down to a lot of psychology on the part of your prospects. See, when your typical prospect goes to the search engines and sees those paid ads, the very first ad they rush to is the top ad. But at this point in time, they’ve done no research at all. They’re essentially just tire kickers. So for the most part, they’re not ready to buy yet, and thus…you end up with a wasted click. Plus, a lot of top position clicks are from freebie seekers.

Now, let’s combine that with the cost factor. A top ad is going to cost more than any other position. So in addition to throwing away clicks on freebies seekers and those who are not quite ready to buy, you’re throwing away more money than everybody else. This is why so many people lose tons with PPC campaigns, because they think they have to have a top position ad.

Okay, so what position do you want? My experience tells me that positions three through seven are the best spots to occupy. You avoid the freebies seekers and for the most part, the people clicking on your ads are ready to buy. This lowers your costs and increases your conversions. No, you won’t get as many clicks, but most of those are wasted anyway.

So do yourself a favor. Stop fighting for the top spot for a PPC ad. It’s not going to get you the results that you’re looking for.

To YOUR Success,

Steven Wagenheim

Want to discover the secrets of pay per click and a lot more? Check out My Secret Articles at http://www.mysecretarticles.com/ and turn yourself into a marketing expert.