Steve Wagenheim’s Home Business Blog

There’s more than one way to skin a cat, or in Internet marketing terms, there’s more than one way to find out what your target market is looking for when searching for information online. One of the best ways to find out what your target market wants is with something called the “fly catcher technique.” In this article, we’re going to explain what the fly catcher technique is, how to use it effectively and what pitfalls you need to be careful of when putting this technique into action, because if used improperly, it can lead to problems. Hopefully, after reading this article, you’ll have a very good idea of how to add the fly catcher technique to your arsenal.

In a nutshell, what the fly catcher technique is, is getting people to opt into your newsletter, not for the purpose of selling to them, but for the purpose of surveying them. You’re going to get them to opt in and then send them emails asking them just what it is that they’re looking for when it comes to whatever problem it is that they’re trying to solve. For example, let’s say that your niche is acne cures. You need to find out from these people just what it is that they’re looking for in a cure. Do they want something natural? Are they looking for something that if they apply, won’t be visible? Do they want something that covers up as it works? Once you’ve gotten all your feedback, you can then go ahead and create the product that people are looking for.

There are many ways to go about putting this technique into action. Probably one of the best ways is to use Google Adwords. The reason this is such an effective method is because people who click on Adwords ads are specifically looking for a solution to that problem. They are ready to buy. They are your prime market. You will get the best responses from these people because they know exactly what they want. The more targeted your audience, the better your response will be.

The main thing you have to be careful about when using this technique is to carefully analyze your responses. You’re going to get some back that either just don’t make sense or aren’t practical. For example, you might get a response from somebody saying that they want a free home remedy. This is somebody who is looking for something that they’re not going to find. Writing a free ebook on a home remedy does nothing for your bank account. So you need to ignore responses like these. However, if you find that a great number of responses are looking for a free remedy, then that means that you probably aren’t going to have a sellable item here.

The fly catcher technique is one of the best methods for doing market research. Used correctly, it can save you countless hours in product creation.

To YOUR Success,

Steven Wagenheim
Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.

Okay, rant time coming. I get on these every once in a while, so if you don’t want to hear me going on about this subject, you can click on the little X at the top right hand corner of your screen. Otherwise, you might want to read this article. You may very well be killing your home business without realizing it. So pay attention because I just may be saving you a ton of grief.

A lot of home business owner make the mistake of putting together crappy products and services because it’s quick and easy and they figure nobody will notice. After all, it’s just as easy to put together something that is substandard as it is to put together something of quality, right? And besides, who would notice anyway? Most people when they buy things wouldn’t know quality anyway. And even if they didn’t think the product was all that good, they wouldn’t return it and they wouldn’t go bad mouthing it to others, right?

The truth is, a bad product or service can pretty much kill your business right out of the gate. Believe it or not, people DO ask for refunds and people DO talk. Bad publicity, in spite of what many people think, can destroy your business. Think I’m kidding? Go look up some famous and infamous names of Internet business owners and you’ll find some pretty horrible stories of scams and people who were literally forced to retreat to the islands in order to avoid prosecution.

And the truth is, it doesn’t really take that much more effort to make a product of real quality. And if you do take pride in your work, it will show. People will talk about your product…in a good way. Refunds will be much lower. You’ll start to notice that there are blogs popping up about your products. And the best part is, affiliate marketers will want to promote your products. So you’ll make even more money because you have such a great reputation.

So please do yourself a favor. Don’t skimp. Don’t put out shoddy products. You’re only going to hurt yourself in the long run.

No pride, no profits. You can take that one to the bank.

To YOUR Success,

Steven Wagenheim
Looking for a solid 4 step plan to building your own business…FREE? Pick up my free report at http://www.stevewagenheim.com/4steps.html and get started TODAY!